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Collection : Coll. Marketing touristique

French luxury, a world reference for international visitors

The global village : mature markets, emerging markets, the Middle-East

Auteur: Atout France
Publié le 4 octobre 2015
While generating major economic benefits, luxury, through the power of its brands, also functions as a source of inspiration and aspirations in many sectors.

So, with the rise of “experiential” luxury - at the meeting point of travel, hotel accommodation, culture, gastronomy and spas - tourism finds itself particularly well placed in the world of luxury.

Although luxury is constantly evolving under the influence of fashion and the cultural diversity of its clienteles, its fundamentals remain that of an exclusive experience: the desire for excellence in quality, know-how, service, surroundings and reception.

In this flourishing sector where the act of purchasing combines with the experience of consuming, what are levers for development available to tourism professionals? How can tourist destination brands trigger the purchase of luxury products in France, and vice-versa?

To answer this question the report focuses on the profile and expectations of international clienteles and analyses French luxury tourism's sectors ofexcellence via a series.
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