Every year, the show brings together more than 1,000 players in the tourism industry, including some 220 French companies and 430 tour operators from over 60 countries. It provides a unique platform for negotiating partnerships and promoting the diversity of the French mountain tourism offer, in both winter and summer. In 2024, more than 10,000 business meetings were held there, confirming its central role in the sector.

The 2025 edition will place particular emphasis on innovation and sustainability, in line with the ambition to make France the leading sustainable tourist destination by 2030. This trade show, the only one dedicated exclusively to promoting tourism in the French massifs, showcases the expertise of those involved in the industry, who are constantly adapting to the expectations of their customers and the environmental challenges they face.

Destination Montagnes is organised by Atout France in partnership with Air France, Auvergne-Rhône-Alpes Tourisme, Isère Attractivité, Agence Grenoble Alpes, France Montagnes, Geneva Airport and VINCI Airports.